The effort of effortlessness

Recently the topic of being cringe has been at the forefront of my brain — something I’ve discussed before but not for a while, but has stayed rooted there; a thought always sort of popping in and out as it pleases, fluctuating with my ever changing feelings of self worth and self reflection about my career. I constantly feel like I need to explain that being an ‘influencer’, no matter how hard you try to be effortless, takes such a maximum amount of effort. I’ve always looked at the effortlessly cool girls on social media and pined over them — admiring their freedom, their posts once per month, carousels of 20 images that sum up all the things they did. I admire how they can drift in and out of it, and how they don’t have to try hard at all to really cater to their audience or followers. It’s just them.